3 Tips for Effective Use of Photos with Site ContentBe found on Google Maps
Even though local search has been pretty hot for a few years, it is still relatively young and nowhere even close to being saturated. Embracing this particular type of advertising is certainly not taken hold, probably due to a recent this form of advertising is. Since there are so many opportunities available with it, so many people can benefit for this very reason. This will benefit you, even if you don't think so, simply because no one else is using this strategy - you need to jump in right away.
Since it has not reached its peak, you should position yourself appropriately as this particular methodology begins to unfold.
If your site is a few years old, or older, then you can surely use certain methods to update the content on your site. In this next section, we will explain how you should add to existing content, or replace what you have altogether. Do you give away PDFs or some other product? Making these "up to date" is extremely crucial. Tell them that, for the current year, everything is up-to-date, and that is why they need to download what you have to offer. There will be some on-page SEO value in terms of being new content. This current market news is something your audience needs to have so they are up-to-date.
Getting a Google Place Page is one thing. Doing what you need to after you have it is completely another. And this is really just sort of an administrative aspect, but it is nevertheless a very important one. For instance, everything needs to be up-to-date when it comes to your business. Perhaps your phone number will change - if this is the case, updated on your Places Page as soon as you can.
Essentially, if your Page is not filled out, then it will adversely affect your ranking ability. Google uses that in their algorithm for this part of their search engine, and it is unique to it.
Customer reviews are critical to your success with high rankings for your business on Google Places. Gaming the system is part of the norm when it comes to fake reviews that people use to get higher in the rankings. It's not something that we would ever encourage as a strategy for boosting your rankings, since it is risky to say the least. What a lot of businesses are doing now is encouraging people to review their business for their Places listing. Even though this is more legitimate, there are people that game this as well by offering prizes for people who provide the review.
Another way to look at it is they are giving incentives for customer reviews. Affiliate marketers, doing this same exact thing, would be penalized because of this, so avoid this "strategy" if at all possible.
One important point about Facebook marketing concerns their ad platform. Sometimes people will fail using this advertising, just like with any other ads that can be placed. Most people have the best luck with the PPC advertising option, even though there are many others that are available to try. Remember that there are many similarities between Adwords in this form of advertising. Some people will fail, and others will succeed. It's just how the odds go with this type of advertising. Just try to ignore the noisy negatives, and do what you think is right with your advertising ideas.